{"id":1190,"date":"2021-04-07T10:51:06","date_gmt":"2021-04-07T07:51:06","guid":{"rendered":"https:\/\/racgrup.com\/?p=1190"},"modified":"2021-04-07T10:52:05","modified_gmt":"2021-04-07T07:52:05","slug":"e-ticaret-siteleri-icin-kpi-nedir-kpi-ornekleri-nelerdir","status":"publish","type":"post","link":"https:\/\/racgrup.com\/index.php\/2021\/04\/07\/e-ticaret-siteleri-icin-kpi-nedir-kpi-ornekleri-nelerdir\/","title":{"rendered":"E-ticaret Siteleri i\u00e7in KPI Nedir? KPI \u00d6rnekleri Nelerdir?"},"content":{"rendered":"<p>E-ticaret siteniz web a\u011f\u0131nda yer al\u0131r, dijital pazarlama ile desteklenir, \u00fcr\u00fcnleriniz incelenir, sipari\u015f ve \u00f6deme online \u015fekilde yap\u0131l\u0131r. T\u00fcm dinamikler, varl\u0131\u011f\u0131n sanal ortamdaki etkinli\u011fini g\u00f6steriyor olsa da asl\u0131nda her \u015fey sanal de\u011fildir. \u00d6rne\u011fin, ekibiniz.<\/p>\n<div class=\"post-item-content\">\n<p>Firman\u0131z\u0131 geli\u015ftiren, organizasyonlar\u0131 y\u00f6neten, projeler yaratan ve e-ticaret sitenizi daha ileriye ta\u015f\u0131yan bir ekiple \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z. Bir yandan sitenizin performans\u0131n\u0131 \u00f6l\u00e7erken bir yandan da personellerin performans\u0131n\u0131 \u00f6l\u00e7meniz, as\u0131l hedeflerinize ne derecede ula\u015ft\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmenizi sa\u011flar. Peki, bunun i\u00e7in do\u011fru performans g\u00f6stergelerini, yani KPI\u2019lar belirlediniz mi?<\/p>\n<h2><strong>KPI Nedir? KPI Ne Demek?<\/strong><\/h2>\n<p>Key Performance Indicator teriminin T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 \u201cAnahtar Performans G\u00f6stergesi\u201d olarak kabul edilmi\u015ftir. Buradaki \u201canahtar\u201d kelimesi, belirlenen hedeflerin anahtar kavramlarla a\u00e7\u0131klanmas\u0131n\u0131 ifade eder. \u201cPerformans\u201d kelimesi, hedefe ula\u015fmak i\u00e7in ortaya konan performans\u0131n derecesinden bahseder. Son kelime olan \u201cg\u00f6sterge\u201d ise hedefe ula\u015f\u0131l\u0131p ula\u015f\u0131lmad\u0131\u011f\u0131 ile ilgili sonucu g\u00f6sterir. \u00d6zetleyecek olursak KPI,\u00a0<strong>temel hedeflerin \u00f6l\u00e7\u00fcmlenmesidir.<\/strong><\/p>\n<p>K\u00fc\u00e7\u00fck ya da b\u00fcy\u00fck \u00f6l\u00e7ekli proje ve g\u00f6revlerde, k\u0131sa ya da uzun vadeli KPI\u2019lar belirlenebilir. KPI\u2019lar ula\u015f\u0131lmak istenen hedefi \u00f6l\u00e7\u00fclebilir bir \u015fekilde g\u00f6sterir ve belirlenen hedefe ula\u015fma s\u00fcrecinde hangi ad\u0131mda daha ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmeye yarar. Bu noktada anahtar performans g\u00f6stergeleri, klasik motivasyon hedeflerinden ayr\u0131l\u0131rlar. \u00c7\u00fcnk\u00fc bu g\u00f6stergelerin\u00a0<strong>say\u0131sal verilerle \u00f6l\u00e7\u00fclebilmesi gerekir.<\/strong>\u00a0\u00d6l\u00e7\u00fclebilir de\u011ferlere sahip olmayan hedefler, KPI olarak kabul edilemez.<\/p>\n<h2><strong>E-Ticaret \u0130\u015f Birimleri \u0130\u00e7in KPI \u00d6rnekleri Nelerdir?<\/strong><\/h2>\n<p>Her i\u015fletmenin, sekt\u00f6r\u00fcn, departman\u0131n, hatta bireyin farkl\u0131 bir KPI havuzu vard\u0131r. \u00c7\u00fcnk\u00fc bu g\u00f6stergelerin \u00f6l\u00e7\u00fcm\u00fc, i\u00e7inde bulunduklar\u0131 senaryolara ve ko\u015fullara g\u00f6re de\u011ferlendirilir.\u00a0E-ticaret\u00a0i\u015f birimleri i\u00e7in verilebilecek \u00f6rnekler ise ge\u00e7mi\u015fle alakal\u0131 ya da gelece\u011fi \u00f6ng\u00f6rebilen kavramlardan olu\u015fabilir. Bu g\u00f6stergeler, ihtiya\u00e7lar do\u011frultusunda \u00e7e\u015fitlendirilebilir ve \u00f6zelle\u015ftirilebilir.<\/p>\n<h3><strong>Genel KPI\u2019lar, \u015eirket Hedefleri<\/strong><\/h3>\n<p>\u015eirket hedeflerini kapsayan genel KPI\u2019lar, \u00e7o\u011funlukla finans ile ilgilidir. Yeni kurulan \u015firketlerde gelece\u011fe y\u00f6nelik ilerleme haritas\u0131 \u00e7\u0131karmak, aktif hizmet veren \u015firketlerde ise b\u00fcy\u00fcme s\u00fcrecinin do\u011fru ad\u0131mlarla ilerlemesini sa\u011flamak ad\u0131na belirlenebilir.<\/p>\n<ul>\n<li>Br\u00fct k\u00e2r<\/li>\n<li>Net k\u00e2r<\/li>\n<li>Faaliyet k\u00e2r\u0131<\/li>\n<li>Aktif k\u00e2rl\u0131l\u0131k<\/li>\n<li>Bor\u00e7 &#8211; \u00f6zsermaye oran\u0131<\/li>\n<li>\u00d6zsermaye getiri oran\u0131<\/li>\n<li>Yat\u0131r\u0131m getirisi<\/li>\n<li>Y\u0131ll\u0131k gelir art\u0131\u015f\u0131<\/li>\n<\/ul>\n<h3><strong>\u0130nsan Kaynaklar\u0131 Birimleri \u0130\u00e7in KPI \u00d6rnekleri<\/strong><\/h3>\n<p>E-ticaret sitesinin genel ba\u015far\u0131s\u0131n\u0131 do\u011frudan etkileyen insan kaynaklar\u0131 birimi, personelleri ve \u00e7al\u0131\u015fma ortam\u0131n\u0131 kapsar. Bu do\u011frultuda i\u015fletmenin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in \u00f6ncelikle personel \u00f6zelinde ba\u015far\u0131 yakalanmas\u0131 gerekir. \u0130nsan kaynaklar\u0131 birimleri i\u00e7in belirlenen anahtar performans g\u00f6stergeleri, \u00e7al\u0131\u015fanlar\u0131n mutlu ve ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak \u015fekilde se\u00e7ilir.<\/p>\n<ul>\n<li>Maa\u015f rekabet oran\u0131<\/li>\n<li>Ortalama \u00e7al\u0131\u015fma s\u00fcresi<\/li>\n<li>\u00c7al\u0131\u015fma ba\u015f\u0131na d\u00fc\u015fen e\u011fitim saati<\/li>\n<li>\u0130\u015fe al\u0131m s\u00fcresi<\/li>\n<li>A\u00e7\u0131k pozisyonlara yan\u0131t oran\u0131<\/li>\n<li>\u00c7al\u0131\u015fan memnuniyet endeksi<\/li>\n<li>\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 seviyesi<\/li>\n<\/ul>\n<h3><strong>Dijital Pazarlama \u0130\u00e7in KPI \u00d6rnekleri<\/strong><\/h3>\n<p>E-ticaretin en \u00f6nemli par\u00e7alar\u0131ndan biri olan dijital\u00a0pazarlama, ancak ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netildi\u011fi takdirde verimli olur. Bu verimlili\u011fi etkileyen metrikler do\u011frultusunda g\u00f6stergeler belirlenebilir.<\/p>\n<ul>\n<li>Site trafi\u011fi<\/li>\n<li>Mobil site trafi\u011fi<\/li>\n<li>Blog trafi\u011fi<\/li>\n<li>Trafik kayna\u011f\u0131<\/li>\n<li>T\u0131klanma<\/li>\n<li>E-mail a\u00e7ma oran\u0131<\/li>\n<li>Yeni ziyaret\u00e7iler<\/li>\n<li>Geri gelen ziyaret\u00e7iler<\/li>\n<li>Oturum s\u00fcresi<\/li>\n<li>Sitede ge\u00e7irilen s\u00fcre<\/li>\n<li>Hemen \u00e7\u0131kma oran\u0131<\/li>\n<li>Ziyaret ba\u015f\u0131na g\u00f6r\u00fcnt\u00fclenen sayfa say\u0131s\u0131<\/li>\n<li>Sosyal medya kat\u0131l\u0131m\u0131<\/li>\n<\/ul>\n<h3><strong>M\u00fc\u015fteri \u0130li\u015fkileri Birimi \u0130\u00e7in KPI \u00d6rnekleri<\/strong><\/h3>\n<p>E-ticaret sitesinin m\u00fc\u015fteri durumunu izlemek i\u00e7in KPI\u2019lar kullan\u0131labilir. M\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek ve bu deneyimi iyile\u015ftirmek ad\u0131na gerekli \u00e7al\u0131\u015fmalar\u0131 kapsayan KPI\u2019lar belirlenebilir.<\/p>\n<ul>\n<li>M\u00fc\u015fteri memnuniyeti endeksi<\/li>\n<li>M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131<\/li>\n<li>M\u00fc\u015fteri ya\u015fam s\u00fcresi<\/li>\n<li>M\u00fc\u015fteri koruma oran\u0131<\/li>\n<li>M\u00fc\u015fteri kayb\u0131 oran\u0131<\/li>\n<li>M\u00fc\u015fteri \u015fikayetleri<\/li>\n<li>Net tavsiye skoru<\/li>\n<li>\u00c7evre destek puan\u0131<\/li>\n<li>M\u00fc\u015fteri hizmetleri e-mail say\u0131s\u0131<\/li>\n<li>\u0130lk yan\u0131t s\u00fcresi<\/li>\n<\/ul>\n<h3><strong>Sat\u0131\u015f Departman\u0131 \u0130\u00e7in KPI \u00d6rnekleri<\/strong><\/h3>\n<p>Sat\u0131\u015f oranlar\u0131n\u0131n artmas\u0131 ve daha fazla k\u00e2r elde etmek, sat\u0131\u015f departman\u0131n\u0131n KPI\u2019larda g\u00f6sterdi\u011fi ba\u015far\u0131 ile do\u011fru orant\u0131l\u0131d\u0131r. Bu departman, e-ticaret sitesindeki ba\u015far\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in se\u00e7ilen g\u00f6stergelerde titiz davran\u0131lmal\u0131d\u0131r.<\/p>\n<ul>\n<li>Sat\u0131\u015f miktar\u0131<\/li>\n<li>Sat\u0131lan mallar\u0131n maliyeti<\/li>\n<li>\u0130\u015flem say\u0131s\u0131<\/li>\n<li>\u00dcr\u00fcn ili\u015fkisi<\/li>\n<li>Rekabet\u00e7i fiyatland\u0131rma<\/li>\n<\/ul>\n<h2><strong>KPI Belirlerken Nelere Dikkat Edilmelidir?<\/strong><\/h2>\n<p>Anahtar performans g\u00f6stergelerini uygulamaya koymak ve ba\u015far\u0131l\u0131 olmak kadar, belirlemek de son derece ciddi bir \u00f6nem ta\u015f\u0131r. Belirleme s\u00fcrecinde ise profesyonellerden destek almak faydal\u0131 olabilir. KPI belirleme s\u00fcreci i\u00e7in genellikle \u201cSMART\u201d hedef y\u00f6ntemi uygulan\u0131r. Bu y\u00f6nteme g\u00f6re belirlenecek g\u00f6stergeler \u015fu \u00f6zellikleri ta\u015f\u0131mal\u0131d\u0131r:<\/p>\n<ul>\n<li>Spesifik (Spesific)<\/li>\n<li>\u00d6l\u00e7\u00fclebilir (Measurable)<\/li>\n<li>Ula\u015f\u0131labilir (Achievable)<\/li>\n<li>\u0130lgili &#8211; Ger\u00e7ek\u00e7i (Relevant &#8211; Realistic)<\/li>\n<li>Zamanl\u0131 (Time Bound)<\/li>\n<\/ul>\n<p>Anahtar performans g\u00f6stergelerini yukar\u0131daki nitelikleri ta\u015f\u0131yacak \u015fekilde belirledikten sonra, a\u015fa\u011f\u0131daki \u00f6neriler do\u011frultusunda geli\u015ftirerek ba\u015far\u0131 oran\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n<h3><strong>Ger\u00e7ek\u00e7i Hedefler Koyun<\/strong><\/h3>\n<p>B\u00fcy\u00fck ba\u015far\u0131lar elde etmek i\u00e7in b\u00fcy\u00fck hedeflere y\u00f6nelmek isteyebilirsiniz. Fakat koydu\u011funuz hedefler ger\u00e7ek\u00e7i de\u011filse, ba\u015far\u0131s\u0131zl\u0131k d\u0131\u015f\u0131nda bir sonu\u00e7 beklemek pek m\u00fcmk\u00fcn olmaz. Bu ger\u00e7ek\u00e7ilik sadece b\u00fcy\u00fck hedefler i\u00e7in de\u011fil, olmas\u0131 gerekti\u011finden daha k\u00fc\u00e7\u00fck hedefler i\u00e7in de ge\u00e7erlidir. Sonucun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in \u00e7ok basit hedefler se\u00e7mek de olumsuz etkiler yarat\u0131r. Ger\u00e7ek\u00e7i olmayan hedefler personelleri de olumsuz etkiler ve motivasyon kayna\u011f\u0131 de\u011fil, stres kayna\u011f\u0131 olur. Dolay\u0131s\u0131yla\u00a0<strong>e-ticaret sitenizin durumunu, \u015firketinizin kaynaklar\u0131n\u0131 ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n profillerini<\/strong>\u00a0g\u00f6z \u00f6n\u00fcnde bulundurarak KPI\u2019lar\u0131n\u0131z\u0131 belirlemelisiniz.<\/p>\n<h3><strong>D\u00fczenli Olarak \u00d6l\u00e7\u00fcn ve G\u00fcncelleyin<\/strong><\/h3>\n<p>KPI\u2019lar\u0131<strong>\u00a0k\u0131sa, orta ya da uzun vadeli\u00a0<\/strong>g\u00f6revler \u00f6zelinde belirlemi\u015f olabilirsiniz. Bu do\u011frultuda k\u0131sa vadeli g\u00f6revlerin tamamlanmas\u0131 ile birlikte \u00f6l\u00e7\u00fcm yapabilirsiniz. Orta ve uzun vadeli g\u00f6revlerde ise g\u00f6stergeleri belirli periyotlarla \u00f6l\u00e7\u00fcp ne durumda oldu\u011funuza bakman\u0131z faydal\u0131 olabilir. G\u00f6revlerin tamamlanmas\u0131n\u0131n ard\u0131ndan ba\u015far\u0131s\u0131z g\u00f6stergeleri ba\u015far\u0131l\u0131 olabilecek, ba\u015far\u0131l\u0131 g\u00f6stergeleri ise daha ba\u015far\u0131l\u0131 olabilecek \u015fekilde g\u00fcncellemelisiniz. Ba\u015far\u0131 oran\u0131 beklentilerinizi kar\u015f\u0131layan g\u00f6stergeleri ise geli\u015ftirebilir ve stabil tutabilirsiniz.<\/p>\n<h3><strong>Ba\u015far\u0131yla Tamamlanan KPI\u2019lar \u0130\u00e7in \u00d6d\u00fcllendirme Yap\u0131n<\/strong><\/h3>\n<p>Bir ya da birka\u00e7 KPI metri\u011finin ba\u015far\u0131yla tamamlanmas\u0131, e-ticaret sitenizi pek \u00e7ok farkl\u0131 konuda yukar\u0131 ta\u015f\u0131r, yani \u00f6d\u00fcllendirir. Siz de kendinizi ve ekibinizi bu ba\u015far\u0131 i\u00e7in \u00f6d\u00fcllendirebilirsiniz. \u00c7\u00fcnk\u00fc ba\u015far\u0131n\u0131n devam\u0131 i\u00e7in \u00e7al\u0131\u015fanlar\u0131n memnuniyeti, en \u00f6nemli belirleyici etkenlerden biridir. Yeterli\u00a0<em>konsantrasyonu ve motivasyonu<\/em>\u00a0bulamayan bir ekip, basit hedeflerde bile ba\u015far\u0131s\u0131z olabilece\u011fi i\u00e7in bu k\u00fc\u00e7\u00fck dokunu\u015flar\u0131 yapmay\u0131 ihmal etmeyin.<\/p>\n<h2><strong>E-Ticaret Sitelerinin KPI\u2019lar\u0131 Nelerdir?<\/strong><\/h2>\n<p>E-ticaret siteleri i\u00e7in kullan\u0131lan KPI\u2019lar genel olarak baz\u0131 standartlara sahip olsa da d\u00f6nemsel olarak de\u011fi\u015febilir. Ayr\u0131ca farkl\u0131 sekt\u00f6rlerde \u00fcr\u00fcn ve hizmet sat\u0131\u015f\u0131 yapan e-ticaret sitelerinin anahtar performans g\u00f6stergeleri de farkl\u0131 olabilir. Yayg\u0131n kullan\u0131lan e-ticaret KPI\u2019lar\u0131ndan baz\u0131lar\u0131 a\u015fa\u011f\u0131daki gibidir.<\/p>\n<h3><strong>Al\u0131\u015fveri\u015f Sepeti D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/strong><\/h3>\n<ul>\n<li><strong>Form\u00fcl:<\/strong>\u00a0(Sipari\u015f veren ziyaret\u00e7i say\u0131s\u0131 \/ Sepete \u00fcr\u00fcn ekleyen toplam ziyaret\u00e7i say\u0131s\u0131) x 100<\/li>\n<li><strong>Raporlama S\u0131kl\u0131\u011f\u0131:<\/strong>\u00a0Ayl\u0131k, 6 ayl\u0131k, y\u0131ll\u0131k.<\/li>\n<li><strong>KPI Hedefi \u00d6rne\u011fi:<\/strong>\u00a0%80*<\/li>\n<\/ul>\n<h3><strong>Ziyaret\u00e7i Ba\u015f\u0131na Gelir<\/strong><\/h3>\n<ul>\n<li><strong>Form\u00fcl:<\/strong>\u00a0Ziyaret\u00e7ilerin \u00fcretti\u011fi toplam gelir \/ Toplam ziyaret\u00e7i say\u0131s\u0131<\/li>\n<li><strong>Raporlama S\u0131kl\u0131\u011f\u0131:<\/strong>\u00a0Ayl\u0131k, 6 ayl\u0131k, y\u0131ll\u0131k.<\/li>\n<li><strong>KPI Hedefi \u00d6rne\u011fi:\u00a0<\/strong>200 TL*<\/li>\n<\/ul>\n<h3><strong>Yeni M\u00fc\u015fteri Edinme Oran\u0131<\/strong><\/h3>\n<ul>\n<li><strong>Form\u00fcl:\u00a0<\/strong>(Se\u00e7ilen tarihler aras\u0131nda edinilen yeni m\u00fc\u015fteriler \/ Se\u00e7ilen tarihler aras\u0131ndaki toplam m\u00fc\u015fteri say\u0131s\u0131) x 100<\/li>\n<li><strong>Raporlama S\u0131kl\u0131\u011f\u0131:<\/strong>\u00a0G\u00fcn, hafta, ay ve y\u0131l \u00fczerinden \u00f6zelle\u015ftirilebilir.<\/li>\n<li><strong>KPI Hedefi \u00d6rne\u011fi:<\/strong>\u00a0%25*<\/li>\n<\/ul>\n<h3><strong>Tekrar Sipari\u015f Veren M\u00fc\u015fteri Geliri<\/strong><\/h3>\n<ul>\n<li><strong>Form\u00fcl:<\/strong>\u00a0(Tekrar sipari\u015f veren m\u00fc\u015fterilerden elde edilen gelir \/ T\u00fcm m\u00fc\u015fterilerden elde edilen gelir) x 100<\/li>\n<li><strong>Raporlama S\u0131kl\u0131\u011f\u0131:\u00a0<\/strong>3 ayl\u0131k, 6 ayl\u0131k.<\/li>\n<li><strong>KPI Hedefi \u00d6rne\u011fi:<\/strong>\u00a0%50*<\/li>\n<\/ul>\n<h3><strong>Sipari\u015f Ba\u015f\u0131na Tan\u0131t\u0131m Maliyeti<\/strong><\/h3>\n<ul>\n<li><strong>Form\u00fcl:<\/strong>\u00a0(Reklam ve pazarlama giderleri \/ Toplam sipari\u015f say\u0131s\u0131) x 100<\/li>\n<li><strong>Raporlama S\u0131kl\u0131\u011f\u0131:<\/strong>\u00a0Ayl\u0131k.<\/li>\n<li><strong>KPI Hedefi \u00d6rne\u011fi:<\/strong>\u00a020 TL*<\/li>\n<\/ul>\n<p><em>* Rakamlar sadece \u00f6rnektir, ger\u00e7ek verilere dayanmamaktad\u0131r.<\/em><\/p>\n<h2><strong>Do\u011fru KPI\u2019lar Belirlemek Neden \u00d6nemlidir?<\/strong><\/h2>\n<p>Tamamlanan bir g\u00f6revi yanl\u0131\u015f anahtar performans g\u00f6stergeleri dahilinde de\u011ferlendirmek, ba\u015far\u0131l\u0131 bir g\u00f6revi ba\u015far\u0131s\u0131z gibi g\u00f6sterebilir. Do\u011fru hedefler belirlemek, \u00fczerinde \u00e7al\u0131\u015f\u0131lan g\u00f6revin en do\u011fru ve en k\u0131sa yoldan ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca do\u011fru KPI\u2019lar varsay\u0131msal yakla\u015f\u0131mlar\u0131 ortadan kald\u0131rarak gelece\u011fe y\u00f6nelik\u00a0<strong>riski d\u00fc\u015f\u00fck, do\u011fruluk oran\u0131 y\u00fcksek tahminler\u00a0<\/strong>yapmaya olanak tan\u0131r. Ayn\u0131 zamanda \u015firketin durumunu ve personellerin performans\u0131n\u0131 genelge\u00e7er ifadelerle de\u011fil, ger\u00e7ek verilerle ifade edebilmek i\u00e7in \u00f6nem arz eder.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret siteniz web a\u011f\u0131nda yer al\u0131r, dijital pazarlama ile desteklenir, \u00fcr\u00fcnleriniz incelenir, sipari\u015f ve \u00f6deme online \u015fekilde yap\u0131l\u0131r. T\u00fcm dinamikler, varl\u0131\u011f\u0131n sanal ortamdaki etkinli\u011fini g\u00f6steriyor olsa da asl\u0131nda her \u015fey sanal de\u011fildir. \u00d6rne\u011fin, ekibiniz. Firman\u0131z\u0131 geli\u015ftiren, organizasyonlar\u0131 y\u00f6neten, projeler yaratan ve e-ticaret sitenizi daha ileriye ta\u015f\u0131yan bir ekiple \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z. Bir yandan sitenizin performans\u0131n\u0131 \u00f6l\u00e7erken bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":2,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/posts\/1190\/revisions\/1193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/media\/1191"}],"wp:attachment":[{"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racgrup.com\/index.php\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}